With over 20 years of shaping client experiences in the financial services industry, Erika Demetriou brings a unique blend of operational expertise and service excellence to her role as Manager of Advisor Experience on the East Coast.
Erika's approach to her work reflects her personal philosophy: "I've always appreciated great client service when it's given to me, so I value giving it to others, and my goal is to do that with a mix of solving puzzles, helping advisors build their businesses, and creating an efficient system that supports long-term success."
What sets Erika apart is her unwavering commitment to seeing projects from inception to completion. Her colleagues at tru have come to rely on her not just for implementing solutions, but for her skills in training and mentoring others—qualities that have established her as a dependable leader within the organization.
Beyond her professional achievements, Erika's life is rich with diverse passions. As a former professional Mambo dancer, she continues to embrace cultural and folkloric dance, including her work with "Dance Your Ancestors," where she has trained and performed in Peru multiple times. "Dance has been a constant in my life—it keeps me grounded. If I go too long without it, I feel it in every way," Erika shares.
Her dedication extends to her family life with husband George and children Elena and Elicio. Whether she's learning jiu-jitsu, cheering from the sidelines at sports events, enjoying Broadway shows with her daughter, exploring the world with her family, or maintaining a healthy work-life balance, Erika approaches every aspect of her life with the same commitment and enthusiasm that defines her professional career.
At tru, we're fortunate to have someone who brings such passion, precision, and dedication to our team and to the advisors we serve.